Jessica Strider's blog for cooking, writing, photography, non-SFF book reviews and more.
Wednesday, December 03, 2008
Calling It Quits
How do you know when to throw in the towel? I've been working on this particular manuscript (a prequel to a completed manuscript) for over 2 years now. Granted, one year of that time was spent writing my chick lit novel. And another half year was spent trying to type a word here, a paragraph there. I've come to the conclusion that the reason this story is no longer flowing for me is because it's flawed. And rather than spend the next 10 years trying to complete it, it's time to close the folder and move onto a different story. Maybe in 10 years, when I'm a better writer, I'll be able to come back to this manuscript and fix it so that it works, but I don't have the skill to do that now and it's time I realize that and stop staring at the blank screen wondering if I'm cut out to be a writer. I know I am. I've finished two novels. So if it's not me, it's got to be the story. Part of the problem could be the fact that I've been working in this world since I was 12 and, as I'm significantly older than 12 now, it's time for me to do something different, something fresh. Another concern is that the more I learn about writing and sales and the more I read other people's novels the more cliched my ideas for that world sound. I did come up with the ideas for it when I was younger, so while they have evolved over time they're certainly dated. As I said, it's a flawed manuscript. But it's hard to just throw out a year of your life. I spent a lot of time on that manuscript. I love the characters. I did some fun things. I have some great passages. But is it worth stagnating over? No. So it's time to move on.
Thursday, October 30, 2008
Logo
Yesterday I put up a logo on this page that I designed last year for my business cards. Unfortunately, in my haste to try something new, I posted the WRONG image (an earlier attempt at my logo that I didn't like as much). Seen here:
Notice the tail is a bit stubby and the image is choppy. The writing is uneven and slightly unclear. Though I did get the appostrophe tongue, which I liked, the image is less than stellar.
The image I should have had up was this one, which is a bit wider than tall, and better defined.
I figured out how to type the words rather than free hand them, so they look much clearer and are level. Given my lack of skill in using my imaging program it's also less dark than I'd have liked, but I couldn't figure out how to make it black. And when it printed I got little bluish dots around the letters, as the background wasn't perfectly white and the image not as crisp as it should have been.
It's unfortunate that I had the wrong image up because my boyfriend, who is much better at computer graphics than I am, therefore took the worse of my two images to touch up into the beauty that's displayed on this blog. Here's one verson of his finished image in gradiated black, and a second in red. He added a shadow effect that I think looks pretty cool and made the background transparent so it wouldn't interfere with the background colour of the blog.
If I'd realized my error earlier I could have made this process easier on him by giving him a better image to start with. Instead, without complaint, he spent a fair bit of time reworking the image I didn't particularly like - and making it into an awesome logo.
I have the best boyfriend in the world. :D

Notice the tail is a bit stubby and the image is choppy. The writing is uneven and slightly unclear. Though I did get the appostrophe tongue, which I liked, the image is less than stellar.
The image I should have had up was this one, which is a bit wider than tall, and better defined.
I figured out how to type the words rather than free hand them, so they look much clearer and are level. Given my lack of skill in using my imaging program it's also less dark than I'd have liked, but I couldn't figure out how to make it black. And when it printed I got little bluish dots around the letters, as the background wasn't perfectly white and the image not as crisp as it should have been.It's unfortunate that I had the wrong image up because my boyfriend, who is much better at computer graphics than I am, therefore took the worse of my two images to touch up into the beauty that's displayed on this blog. Here's one verson of his finished image in gradiated black, and a second in red. He added a shadow effect that I think looks pretty cool and made the background transparent so it wouldn't interfere with the background colour of the blog.

If I'd realized my error earlier I could have made this process easier on him by giving him a better image to start with. Instead, without complaint, he spent a fair bit of time reworking the image I didn't particularly like - and making it into an awesome logo.
I have the best boyfriend in the world. :D
Wednesday, October 29, 2008
Thinking Time vs Writing Time
I think one of the problems with writing the middle of a novel is that the beginning and end come in so clear (for me anyway) - almost like you're watching them on TV - while the middle doesn't. The middle requires more thought to know where the action is headed and what events must occur in what order to get to the end. And that requires sitting down and actually plotting the novel.
Now, I tend to do this before I start writing, put down a tentative outline of what needs to happen and when. I don't put in too much detail, because the outline tends to change with the writing anyway, as I get new ideas (generally better ideas) and become aware of inconsistencies and problems that need to be worked out. Which requres a lot of sitting down, after the book has been started, and organizing my thoughts and ideas so that I can keep writing. The problem is, that thinking and planning time doesn't feel like work because you can't see WRITTEN PROGRESS. And yet, without careful planning and thought you get a worse book (just stuff happening that isn't necessarily requred to tell the story you set out to tell - you know, like that scene in the movie that LOOKS cool but makes you ask, "Is there a point to all this?").
So I've had to revise my writing schedule to allow for planning time. That is, time when I'm in my comfy chair with a pad of paper and a pen, jotting down ideas and hashing out the problems rather than at my computer trying to write a scene that just isn't coming (because I haven't decided where it needs to go).
Now, I tend to do this before I start writing, put down a tentative outline of what needs to happen and when. I don't put in too much detail, because the outline tends to change with the writing anyway, as I get new ideas (generally better ideas) and become aware of inconsistencies and problems that need to be worked out. Which requres a lot of sitting down, after the book has been started, and organizing my thoughts and ideas so that I can keep writing. The problem is, that thinking and planning time doesn't feel like work because you can't see WRITTEN PROGRESS. And yet, without careful planning and thought you get a worse book (just stuff happening that isn't necessarily requred to tell the story you set out to tell - you know, like that scene in the movie that LOOKS cool but makes you ask, "Is there a point to all this?").
So I've had to revise my writing schedule to allow for planning time. That is, time when I'm in my comfy chair with a pad of paper and a pen, jotting down ideas and hashing out the problems rather than at my computer trying to write a scene that just isn't coming (because I haven't decided where it needs to go).
Tuesday, October 28, 2008
Be Careful What You Blog - And Where
I have two blogs. One is professional (scififanletter) for all things SF/Fantasy related, and one is for personal thoughts and non-SF book reviews, etc. Today I wrote what I consider one of my non-professional posts designed for this blog. Unfortunately I forgot to check which blog I was on and posted it to the wrong one by mistake. I was able to delete the post and post it here, with corrections, as I'd intended. End of story, or so I thought.
I subscribe to Google Reader, which carefully tracks websites that have interesting articles and blog posts. When I checked my reader, after posting my erroneous message, I discovered that the reader kept it - even though the actual post had been erased. In fact, it's still there, on my reader, after I've tried other tricks to get rid of it. Which means other people, subscribed to my professional blog, have just been subjected to my rather more personal thoughts. Oops.
Now that's not to say the post was in any way embarrassing or unprofessional. It's just not a post I'd intended for that particular site.
Just goes to show that once something's on the internet it really is there to stay. Be careful what you type - and where you type it...
I subscribe to Google Reader, which carefully tracks websites that have interesting articles and blog posts. When I checked my reader, after posting my erroneous message, I discovered that the reader kept it - even though the actual post had been erased. In fact, it's still there, on my reader, after I've tried other tricks to get rid of it. Which means other people, subscribed to my professional blog, have just been subjected to my rather more personal thoughts. Oops.
Now that's not to say the post was in any way embarrassing or unprofessional. It's just not a post I'd intended for that particular site.
Just goes to show that once something's on the internet it really is there to stay. Be careful what you type - and where you type it...
The Hardest Part of Writing a Novel
Openings come easily to me. As do endings. I always know where my book will begin and where it's going. Things can change, of course. Nothing's ever set in stone, until it's published that is (and even then, some authors create 'difinitive editions of their work, reediting long after it's been read by multitudes of people).
For me though, the middle is hard. I know where I want my characters to go, I've got a generalized outline of my novel, but somehow, in the middle, things get bogged down. That's where I am right now in the fantasy novel I'm writing. I've got the first several chapters written and the ending's pretty clear in my mind. There's just ALL THE STUFF IN THE MIDDLE to go. And it's not going.
This happened in the last fantasy novel I wrote. That time I got over it by simply plowing ahead, writing whatever seemed to fit and editing it later so that it really DID fit. This time... I took a break by writing another novel in between, something completely different (ie not fantasy) that took about a year and 'cleared my mind'. Cleared it a little too much, I fear. Now I'm back to working on it and try as I might it just isn't coming. I've tried forcing myself to sit at my computer and type - until something else 'important' comes up and I have to go do THAT instead.
One of the authors I interviewed for my other blog (www.scififanletter.blogspot.com) mentioned that the middle often causes authors to doubt. They doubt themselves. They doubt their story. They doubt that anyone will publish it someday. Apparently it's the middle that causes a lot of wannabe writers to give up, deciding they just don't 'have what it takes'.
I guess I am lucky in that I know I 'have what it takes'. I've finished two novels. Nothing's published yet, but I'm comfident that's only a matter of time. I'm planning to have this new book done in time for Book Expo America next year so I can shop them around to the agents in attendence.
That requires getting past this 'mid book block' and completing the book. Which requires determination and dedication. Ah, it's easier to READ a book than write one. Though not half as satisfying!
For me though, the middle is hard. I know where I want my characters to go, I've got a generalized outline of my novel, but somehow, in the middle, things get bogged down. That's where I am right now in the fantasy novel I'm writing. I've got the first several chapters written and the ending's pretty clear in my mind. There's just ALL THE STUFF IN THE MIDDLE to go. And it's not going.
This happened in the last fantasy novel I wrote. That time I got over it by simply plowing ahead, writing whatever seemed to fit and editing it later so that it really DID fit. This time... I took a break by writing another novel in between, something completely different (ie not fantasy) that took about a year and 'cleared my mind'. Cleared it a little too much, I fear. Now I'm back to working on it and try as I might it just isn't coming. I've tried forcing myself to sit at my computer and type - until something else 'important' comes up and I have to go do THAT instead.
One of the authors I interviewed for my other blog (www.scififanletter.blogspot.com) mentioned that the middle often causes authors to doubt. They doubt themselves. They doubt their story. They doubt that anyone will publish it someday. Apparently it's the middle that causes a lot of wannabe writers to give up, deciding they just don't 'have what it takes'.
I guess I am lucky in that I know I 'have what it takes'. I've finished two novels. Nothing's published yet, but I'm comfident that's only a matter of time. I'm planning to have this new book done in time for Book Expo America next year so I can shop them around to the agents in attendence.
That requires getting past this 'mid book block' and completing the book. Which requires determination and dedication. Ah, it's easier to READ a book than write one. Though not half as satisfying!
Thursday, October 23, 2008
Into The Void
Writing is a very solitary endeavor. You sit in a room, with a computer (or pen & paper), and write. No one else is necessary. Other aspects of writing are also solitary. Like figuring out which publisher to query and sending them a letter to test their interest. You then sit at home, wondering when (or if) you'll hear back. I used to run an email newsletter. Every month I'd send that newsletter to dozens of people and hear... silence. No one ever wrote back saying they appreciated the work I put into it. No one gave feedback, kudos or complaints, so I could alternately feel good about myself or improve the newsletter. Did anyone get the newsletter and read it? Or did they simply delete it when it arrived?
Blogging is much the same. I write a post and send it into the void... wondering if it will be read, wondering if anyone is out there at all...
My blog has a counter on it so I can see how many people visit the site. But what does that mean? Do they read through my posts? Are they interested in my life and writings? Are they just passing through looking for some specific piece of information they thought might be found here and isn't? When no one leaves comments how can you tell?
That's why having blogging buddies is so important. You know at leas ONE person has read your post, and maybe put a comment up. Or perhaps they bring it up the next time you chat. At least you know the VOID that is the internet does contain at least one other human being. Or rather, one human being who is interested in your life and thoughts.
So I will cast this post into the void and wonder, if a blog is written and no reads it, does it exist?
Writing's a very solitary endeavor. But that doesn't mean it has to be a lonely one. :P :)
Blogging is much the same. I write a post and send it into the void... wondering if it will be read, wondering if anyone is out there at all...
My blog has a counter on it so I can see how many people visit the site. But what does that mean? Do they read through my posts? Are they interested in my life and writings? Are they just passing through looking for some specific piece of information they thought might be found here and isn't? When no one leaves comments how can you tell?
That's why having blogging buddies is so important. You know at leas ONE person has read your post, and maybe put a comment up. Or perhaps they bring it up the next time you chat. At least you know the VOID that is the internet does contain at least one other human being. Or rather, one human being who is interested in your life and thoughts.
So I will cast this post into the void and wonder, if a blog is written and no reads it, does it exist?
Writing's a very solitary endeavor. But that doesn't mean it has to be a lonely one. :P :)
Monday, October 20, 2008
Skipping Books From a Bookseller's Perspective
Since the issue of whether or not bookstores should stock all SFF books has been going around recently, I figured I'd add my 2 cents worth as a bookseller.
Author Gregory Frost mentioned in "the Wild River Review" that Borders isn't stocking his newest novel, Lord Tophet.
His response to this is for people to buy books from independent bookstores rather than chain stores like Borders citing that they have a better selection and more knowledgeable staff.
I beg to differ. While I happen to work at a store that has the best selection in the country for SFF (and every other topic) unless I'm at a Bakka Phoenix books in Toronto, I've yet to see an independent that carried a prodigious amount of Sci-Fi or Fantasy. Yes, most chain stores carry the same selection (or a variation thereon) but that doesn't mean the independents carry more. Indeed, considering the fact that they have the same problems associated with stocking books (only a certain amount of money to spend on new titles, shelf space, sales data) their selection is probably going to be lower than a chain store unless you're lucky enough to find one that specializes in SFF.
And as for knowledgeable staff, I find the insinuation that chain workers don't know books rather insulting. The majority of people I've worked with decided to work at a bookstore because they love books. Does that mean each bookseller will love YOUR genre and know everything about it? No. Does that mean independent booksellers will all know about SFF and be better able to help you pick a book? No.
I'm great with the SFF section because that's what I love and read. Mysteries? Don't ask me, I haven't got a clue. I can show you books and give you an idea of what to expect from them, but I can't say 'you'll love it' because I haven't read it. And I'm not you so my tastes will differ.
And if you're going to boycot your chain store, you might as well cut out everyone and just buy from Amazon, something I generally don't push as it means people like me, who ARE knowledgeable, are slowly losing our jobs. Those discounts they give? They undercut the market so all stores - and that includes your independent bookstores, can't compete. And no, we can't give the same discounts. Why not? Because we have a building with stock that Amazon doesn't have. That building requires heating/AC, electricity, security, computers, cashiers, managers and - amazing thing here - customer service reps to help you find your books. People like me. People who have bills to pay and require that our company make a 'profit' so that we can get paid. Because let's not forget that bookselling is a BUSINESS. Nasty word, I know. But if we go out of business no one's going to find your books on the shelf because there won't be a shelf. And I personally like holding a book and reading a few pages when I buy one, so having to buy online does not appeal to me.
And people may not realize this but unlike with things like food and clothing the markup on books is not very high. Which means that the profit margin is already low, so discounting books makes it that much harder for bookstores to stay in the black.
Tobias Buckell's post made me glad I work at the store I do. I had no idea individual Borders stores could not modify their stock to match their demographic. The WBB is rather exceptional in that while most Chapters/Indigo stores get stocked by head office we have a buyer for our store exclusively (because we have so much extra space and therefore more ability to stock a larger selection of books). And our current management want to carry the widest variety we can - so if we hear about a book we can suggest it and, provided we're allowed to carry it, we'll get it in.
"Allowed to carry it?" You ask. That's right. There are many reasons why bookstores don't carry titles. Here is another post that made me feel a bookseller's perspective on the issue of skipping could be informative. The writer of this blog makes the comment that sales staff LIE about the availability of books, citing all sorts of fictitious reasons why they can't order books into their store. While it's possible the bookseller's don't know the reason and are therefore giving vagaries, the truth is that we're generally not told why books can't be ordered in (and this is from someone who has specifically ordered in hundreds of books). It's possible that smaller stores simply aren't allowed to order in stock for their stores and that is an explanation in itself. If head office won't let you there's nothing you can do. For my store, here are some other reasons why stock can't be ordered:
Out of print - that's what the screen will say. What does that mean? Any one of the following (and perhaps more). The point is, we're not told for sure so anything we say will be an educated guess.
- publisher pulled the book due to lousy sales (this happens faster than you'd expect)
- book went to a different format (from hardcover to softcover so hardcover isn't being printed anymore)
- book is being reprinted so no copies are currently available for order
- book does not have north american rights (yes, rights are sold by country, so not everything available in Africa will be sold in Canada - much to people's surprise. And this goes for things like Da Vinci Code coming out in paperback in England while it was still in hardcover in Canada/US)
- publisher went out of business
- publisher uses a distributer we don't deal with (aren't reliable for getting stock, don't have a high enough discount rate so we can sell books at a discount to customers, aren't returnable, etc.)
I'm sure I've missed a few reasons. At any rate, there are lots of reasons why a particular book won't be stocked. And right now here's a big one in Canada:
People are complaining about the exchange rate and the printed cost difference between books being sold in Canada and the US, making them not want to buy hard cover or trade paperback books (trades are the larger paperbacks that traditionally cost around $15-25). Our head office has stopped ordering a lot of midlist hardcover and trades because NO ONE WANTS TO SPEND THE MONEY right now. So we simply don't stock them unless someone asks at which point we'll request the book (and my guess is the smaller stores don't stock them even if someone asks). Ultimately, there are only so many books that can be stocked, and buying trends make a difference in what gets stocked and what doesn't. And if the company feels books are getting too expensive, it will cut back on the books by newer and midlist authors and stock more high selling titles and authors.
Another problem is with the order system itself. Take a title like Good Omens. It's a perennial best seller. The problem is, it's always in reprints. We get a bunch into the store, they sell out in a few weeks, and then we have to wait half a year to get it in again. By this time our computer system has decided it's not worth stocking the book because IT HASN'T SOLD IN SEVERAL MONTHS. So unless you've got a bookseller who recognizes the problem and puts in an order, the book stays gone. Now that's not the most common problem, the most common problem is an original order number that's too low so the book appears to sell less than it would otherwise have (ie, get in 10, sell out and when your 30 arrive everyone's already got it from Amazon or nearby stores - so it looks like the title doesn't sell as much and gets stocked at a lower count). Bookselling is not an exact science. It's hard to guess how well certain things will sell. Some books get a lot of copies ordered and don't sell at all. Other books are constantly in demand while still others are constantly out of stock.
Of all the posts on this issue, the one by G.B.H. Hornswoggler is the best that I've seen. He's in publishing on the marketing side, and therefore knows what he's talking from from a business perspective.
Things he mentions:
-stores aren't obliged to carry every book published (here here, though we do try), they have to pick and choose
"But bookstores are businesses, not public conveniences. No store has the responsibility to carry every book published -- although, to be honest, that's a straw-man argument, since no one is asking for that. (They're just wishing that their books, the books they like, and the books by their friends be spared the chopping block.) I market books for a living, so I can tell you an unpleasant truth: the order for any book, from any account, starts at zero. The publisher's sales rep walks in the door with tipsheets and covers, past sales figures and promotional plans, to convince that bookseller's buyer to buy that book. In many categories -- SFF is still one of them -- the chain buyers say "yes" the overwhelming majority of the time. But not all the time. Sometimes, that buyer is not convinced, and the order stays at zero."
THANK YOU. In addition to being a very clear, readable post, I also learned several new things about the book business.
There are more posts on the issue but I think this post is long enough. Bookselling is a business. To stay in business bookstores need to make a profit. That means being selective about what they carry. Which means, unfortunately, that some books get skipped. I'll finish by quoting a reader comment from Hornswaggler's post:
Author Gregory Frost mentioned in "the Wild River Review" that Borders isn't stocking his newest novel, Lord Tophet.
His response to this is for people to buy books from independent bookstores rather than chain stores like Borders citing that they have a better selection and more knowledgeable staff.
I beg to differ. While I happen to work at a store that has the best selection in the country for SFF (and every other topic) unless I'm at a Bakka Phoenix books in Toronto, I've yet to see an independent that carried a prodigious amount of Sci-Fi or Fantasy. Yes, most chain stores carry the same selection (or a variation thereon) but that doesn't mean the independents carry more. Indeed, considering the fact that they have the same problems associated with stocking books (only a certain amount of money to spend on new titles, shelf space, sales data) their selection is probably going to be lower than a chain store unless you're lucky enough to find one that specializes in SFF.
And as for knowledgeable staff, I find the insinuation that chain workers don't know books rather insulting. The majority of people I've worked with decided to work at a bookstore because they love books. Does that mean each bookseller will love YOUR genre and know everything about it? No. Does that mean independent booksellers will all know about SFF and be better able to help you pick a book? No.
I'm great with the SFF section because that's what I love and read. Mysteries? Don't ask me, I haven't got a clue. I can show you books and give you an idea of what to expect from them, but I can't say 'you'll love it' because I haven't read it. And I'm not you so my tastes will differ.
And if you're going to boycot your chain store, you might as well cut out everyone and just buy from Amazon, something I generally don't push as it means people like me, who ARE knowledgeable, are slowly losing our jobs. Those discounts they give? They undercut the market so all stores - and that includes your independent bookstores, can't compete. And no, we can't give the same discounts. Why not? Because we have a building with stock that Amazon doesn't have. That building requires heating/AC, electricity, security, computers, cashiers, managers and - amazing thing here - customer service reps to help you find your books. People like me. People who have bills to pay and require that our company make a 'profit' so that we can get paid. Because let's not forget that bookselling is a BUSINESS. Nasty word, I know. But if we go out of business no one's going to find your books on the shelf because there won't be a shelf. And I personally like holding a book and reading a few pages when I buy one, so having to buy online does not appeal to me.
And people may not realize this but unlike with things like food and clothing the markup on books is not very high. Which means that the profit margin is already low, so discounting books makes it that much harder for bookstores to stay in the black.
Tobias Buckell's post made me glad I work at the store I do. I had no idea individual Borders stores could not modify their stock to match their demographic. The WBB is rather exceptional in that while most Chapters/Indigo stores get stocked by head office we have a buyer for our store exclusively (because we have so much extra space and therefore more ability to stock a larger selection of books). And our current management want to carry the widest variety we can - so if we hear about a book we can suggest it and, provided we're allowed to carry it, we'll get it in.
"Allowed to carry it?" You ask. That's right. There are many reasons why bookstores don't carry titles. Here is another post that made me feel a bookseller's perspective on the issue of skipping could be informative. The writer of this blog makes the comment that sales staff LIE about the availability of books, citing all sorts of fictitious reasons why they can't order books into their store. While it's possible the bookseller's don't know the reason and are therefore giving vagaries, the truth is that we're generally not told why books can't be ordered in (and this is from someone who has specifically ordered in hundreds of books). It's possible that smaller stores simply aren't allowed to order in stock for their stores and that is an explanation in itself. If head office won't let you there's nothing you can do. For my store, here are some other reasons why stock can't be ordered:
Out of print - that's what the screen will say. What does that mean? Any one of the following (and perhaps more). The point is, we're not told for sure so anything we say will be an educated guess.
- publisher pulled the book due to lousy sales (this happens faster than you'd expect)
- book went to a different format (from hardcover to softcover so hardcover isn't being printed anymore)
- book is being reprinted so no copies are currently available for order
- book does not have north american rights (yes, rights are sold by country, so not everything available in Africa will be sold in Canada - much to people's surprise. And this goes for things like Da Vinci Code coming out in paperback in England while it was still in hardcover in Canada/US)
- publisher went out of business
- publisher uses a distributer we don't deal with (aren't reliable for getting stock, don't have a high enough discount rate so we can sell books at a discount to customers, aren't returnable, etc.)
I'm sure I've missed a few reasons. At any rate, there are lots of reasons why a particular book won't be stocked. And right now here's a big one in Canada:
People are complaining about the exchange rate and the printed cost difference between books being sold in Canada and the US, making them not want to buy hard cover or trade paperback books (trades are the larger paperbacks that traditionally cost around $15-25). Our head office has stopped ordering a lot of midlist hardcover and trades because NO ONE WANTS TO SPEND THE MONEY right now. So we simply don't stock them unless someone asks at which point we'll request the book (and my guess is the smaller stores don't stock them even if someone asks). Ultimately, there are only so many books that can be stocked, and buying trends make a difference in what gets stocked and what doesn't. And if the company feels books are getting too expensive, it will cut back on the books by newer and midlist authors and stock more high selling titles and authors.
Another problem is with the order system itself. Take a title like Good Omens. It's a perennial best seller. The problem is, it's always in reprints. We get a bunch into the store, they sell out in a few weeks, and then we have to wait half a year to get it in again. By this time our computer system has decided it's not worth stocking the book because IT HASN'T SOLD IN SEVERAL MONTHS. So unless you've got a bookseller who recognizes the problem and puts in an order, the book stays gone. Now that's not the most common problem, the most common problem is an original order number that's too low so the book appears to sell less than it would otherwise have (ie, get in 10, sell out and when your 30 arrive everyone's already got it from Amazon or nearby stores - so it looks like the title doesn't sell as much and gets stocked at a lower count). Bookselling is not an exact science. It's hard to guess how well certain things will sell. Some books get a lot of copies ordered and don't sell at all. Other books are constantly in demand while still others are constantly out of stock.
Of all the posts on this issue, the one by G.B.H. Hornswoggler is the best that I've seen. He's in publishing on the marketing side, and therefore knows what he's talking from from a business perspective.
Things he mentions:
-stores aren't obliged to carry every book published (here here, though we do try), they have to pick and choose
"But bookstores are businesses, not public conveniences. No store has the responsibility to carry every book published -- although, to be honest, that's a straw-man argument, since no one is asking for that. (They're just wishing that their books, the books they like, and the books by their friends be spared the chopping block.) I market books for a living, so I can tell you an unpleasant truth: the order for any book, from any account, starts at zero. The publisher's sales rep walks in the door with tipsheets and covers, past sales figures and promotional plans, to convince that bookseller's buyer to buy that book. In many categories -- SFF is still one of them -- the chain buyers say "yes" the overwhelming majority of the time. But not all the time. Sometimes, that buyer is not convinced, and the order stays at zero."
THANK YOU. In addition to being a very clear, readable post, I also learned several new things about the book business.
There are more posts on the issue but I think this post is long enough. Bookselling is a business. To stay in business bookstores need to make a profit. That means being selective about what they carry. Which means, unfortunately, that some books get skipped. I'll finish by quoting a reader comment from Hornswaggler's post:
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This is just about one of the best posts on this subject I've ever seen. The comments about indies are spot on; as an agent I was amazed when the beloved Shakespeare & Co. had their bye-bye sale on the upper west side to see what books of mine they had quantity of that everyone else had returned, or in DC just this past month where Olsson's went out of business after years of having a very strange sf section. Always be glad there are two chains, since they tend not to screw up with the same books and authors. Borders skipped SLY MONGOOSE but has reordered the RAGAMUFFIN paperback, while a B&N that sells out of RAGAMUFFIN has seen the last of it. Borders carries Jim Hines, B&N does not. B&N spent 7 years loving Sookie Stackhouse more than Borders but since True Blood is out has fallen behind. For Elizabeth Moon, you want THE DEED OF PAKSENARRION in trade paperback go to Borders, you want the BRC trade paperback of THE SPEED OF DARK go to B&N and check the Fiction section. We need both of them. And both at bn.com and borders.com have features that allow you to plug in any zip code and check store availability nearby. Use that sucker; both chains have good and bad sf/fantasy stores and maybe you can drive five more minutes and actually find the book you want instead of bemoaning its absence.